“CHAMPION ECO FUTURE”
Directed by @BYT.NYC
Champion Eco Future Reverse Weave
ROLE: CREATIVE STRATEGY, CONCEPT DEVELOPMENT, ACCOUNT LEAD, PROJECT MANAGER
The Challenge
Champion wanted to showcase its new Eco Future Reverse Weave collection—featuring CiCLO® biodegradable fibers and natural dyes—in a way that felt both elevated and accessible. The brand needed a campaign that brought its sustainability mission to life without losing the grit and heritage of its streetwear DNA.
The Solution
We reimagined the traditional campaign set through an eco-conscious lens. Inspired by nature and grounded in street culture, we built a lush, organic world that visually embodied Champion’s commitment to sustainability and craft. The floral-forward environment brought the product story to life while signaling a more intentional, purpose-driven future for the brand.
