MLS CUP ‘23
ROLE: STRATEGY, CONCEPTING, CULTURAL RESEARCH, PRODUCTION
The Challenge
The MLS Cup needed a culturally relevant way to celebrate its legacy and reach style-savvy audiences beyond the pitch. Most league merch leaned overly branded or generic—missing the chance to resonate with a streetwear-minded fan base.
The Solution
We partnered with STAPLE to create a capsule collection inspired by the sport’s golden era. Rooted in vintage soccer graphics and the trophy’s iconic hues, the drop fused soccer prestige with NYC street aesthetics—bridging league legacy with fashion-forward relevance.
