NO QUIT IN NEW YORK
ROLE: CREATIVE STRATEGY, ART DIRECTION, PRODUCTION, ACCOUNT LEAD
The Challenge
The New York Rangers wanted to bring their motto—No Quit in New York—to life in a way that felt authentic to the city and culturally relevant to a new generation of fans. The task was to move beyond traditional sports merch and create something rooted in real NYC culture.
The Solution
We partnered with STAPLE to create a streetwear capsule collection inspired by New York’s iconic bodega DNA. The result was a collection that embodied the Rangers’ ethos through a distinctly NYC lens, celebrated at Madison Square Garden and across fan communities.
