🤑💸XRP VEND 🤑💸
ROLE: CREATIVE STRATEGY, CONCEPTING, COPYWRITING
The Challenge
Despite XRP’s fast transaction speed and utility, most people still don’t understand how it works or why it matters. Ripple Labs needed a way to make the technology feel exciting, tangible, and easy to grasp.
The Solution
We transformed the everyday experience of a vending machine into an immersive, gamified showcase of XRP in action. Through trivia-based challenges, instant swag drops, and a surprise golden ticket reward, we demonstrated XRP’s speed and versatility—turning abstract tech into a fun, real-world experience.