🤝 MEET SONOS ACE 🤝
ROLE: BRAND STRATEGY, COPYWRITING
The Challenge
Sonos was known for home audio—but with its first-ever headphones, the brand was stepping into a saturated, spec-obsessed market. To break through, it needed to reintroduce itself to a younger, style-conscious audience and prove it could play outside the living room.
The Solution
We built a global 360° campaign that centered around cinematic storytelling and bold, style-forward creative. Starring musician Suki Waterhouse, the hero film brought that locked-in feeling to life with original music and editorial energy.
We also built out a vibrant OOH campaign that landed in key fashion cities, from London to New York. Showing up on billboards, bus wraps, and subway signage, the OOH spots were accompanied by audio spots that elevated every visual with a sonic touch. All concepted, produced, and launched within 14 weeks. 😅