READY / SUI // PLAY →
ROLE: BRAND STRATEGY, COPYWRITING
THE CHALLENGE
Launch a 360° campaign to debut the SuiPlay0X1 — Sui’s first Web3 gaming device — and make it the most talked-about moment at Korea Blockchain Week.
THE SOLUTION
READY / SUI // PLAY → An ungated playground for the next era of gaming.
We turned Seoul into an open-world console. From mobile OOH and pop-up gaming trucks to a flagship demo experience at KBW Impact, Sui gave players real-world access to the SuiPlay0X1. Repositioning Sui from a blockchain platform to a cultural game-maker and making Web3 gaming feel immersive, intuitive, and unmistakably Korean.
This campaign was awarded an Ex Award for Best Gaming/ Esport Experience (2025) 🏆🏆🏆
